Brand Content

My focus is on creating videos that engage your audience and generate a desire to be part of the content. Rather than relying on basic flashy imagery without substance, I prioritize showcasing the story of your brand's product or experience. This means presenting products in action, capturing every unique detail of experiences (and including sponsor placement).

Each video is carefully crafted with intentional storytelling, combining lifestyle footage, heartfelt interviews, and documentary-style filmmaking. The goal is to create a cinematic experience that goes beyond generic visuals. Explore the projects below to see examples of how my clients and I have successfully achieved this approach.

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  • The Dwell Hotel (The Guest — 2 Minute Spot)

    The Dwell Hotel (The Guest — 2 Minute Spot)

    This video was developed for The Dwell Hotel in Chattanooga — a boutique hotel that has a mid-century modern theme. We opted for a conceptual video that takes our Guest through the various amenities including its in-house bar, Matilda Midnight. This video was produced alongside various other social media content.

  • The Dwell Hotel (Intro)

    The Dwell Hotel (Intro)

    This intro video was also for The Dwell Hotel, and it serves as only part of a content series covering different aspects of the hotel as told by its manager L’Erin Chidester. In total, through a combination of standalone visuals and recycled shortened clips, we developed nearly 50 pieces of content together in two days of filming.

  • Stringjoy (90s Cover Band — 2 Minute Spot)

    Stringjoy (90s Cover Band — 2 Minute Spot)

    Stringjoy is one of Nashville’s greatest guitar string companies, and we opted for a clever video that displays absurd humor while also giving the audience a wealth of information about the company’s process. This video was presented in a longer format as it’s a full walkthrough of Stringjoy’s facility.

  • EMPIRE Music Biz Event 2023

    EMPIRE Music Biz Event 2023

    I’ve worked with EMPIRE’s Nashville location and their artists for about two years through various means including music videos, and this project is a recap their Music Biz Event in 2023. We included product sponsor Off Hours Bourbon for this one.

  • Timber Craft (All Spots)

    Timber Craft (All Spots)

    Timber Craft Whiskey is a whiskey distilled in Texas and heavily inspired by the outdoors, so we developed a brief social media video in a DIY setting that depicts a couple enjoying a couple of drinks over a campfire. This video was shortened into various formats as shown here.

  • Wanderlinger Brewery (Night Out Promo)

    Wanderlinger Brewery (Night Out Promo)

    Wanderlinger’s brewery location in Chattanooga is just as interesting as its many brews, and this video shows a typical night out with its usual crowd, live music, and art gallery. As a patron myself, I wanted this one to really bring the usual fun Wanderlinger experience to viewers.

  • Belles Sizzle Reel

    Belles Sizzle Reel

    Belles is a Nashville musician with national touring experience, and she needed an updated reel to introduce herself to bigger venues. We used a combination of music videos directed by Scott Dobry, Belles’ own TikToks, archival footage from shows, and an interview filmed by me to develop this reel that showcases her brand in top form.

  • Juke App (Rob Riser Promo)

    Juke App (Rob Riser Promo)

    Juke is a Nashville-based app that allows users to scan a QR code at a live show, tip the artist from their phone, and make a song request based on a preset list. This video details the app’s usage through written copy paired with live footage of Rob Riser and a self-shot intro for a touch of mixed media.